There were several key pieces of my role on the project.

First, I led the UX design of the experience. Being that this was an interactive experience inside of a retail setting, it was essential that I took the time to understand the journey of a guest inside the store, their intentions that brought them to the store, and what elements of the store caught their attention and why. From there, my findings allowed me to tailor my approach to the brief and better understand ways of engaging the Google guest to draw them into the Sandbox Room.

Second, I creative directed several freelance animators for the nine on-screen animations presented inside of the Sandbox Room. As the only creative leading the animators, I started the process as if I was animating these screens myself. I started by providing and sourcing a collection of inspiration for my vision of the animations for the animators to reference. Due to the very tight timeline, daily working sessions and biweekly creative reviews were scheduled to ensure the creative vision was met with precision and pixel-perfection. This process continued until we were on-site for the launch and QA began for a final time. Upon approval, final handoff was completed and the experience was live in the store.