Being a physical, long-term installation inside of several Microsoft stores across the world, I worked collaboratively with a Creative Director to craft this experience. We split most of the responsibilities between three categories: digital, physical, and print. I primarily led digital and print work.

For my role on digital work, I created an interactive on-screen experience on a tablet for users to learn more about a specific feature of Windows 11. These tablets were placed on one side of a lenticular wall with three-dimensional copy above them to signify the feature. The digital experience focused on educating the user with engaging content through copy and imagery.

For my role on print work, I worked on preparing print files for the other side of the lenticular wall, the Windows 11 bloom.