Meta NBA Crossover 2022

Cleveland, OH

I was responsible for creating print assets for the Meta Quest booth, signage around the booth, scorecards, and photo moments. During the event itself, I oversaw the designs that were printed on-site for prize winners on various pieces of merchandise such as t-shirts, hoodies, and basketballs. I also created a digital scoreboard design for players to see high scorers over the weekend. 

Role

Graphic Designer
Digital Designer

Client

Meta

Agency

Deeplocal

Timeline

Jan-Feb 2022

Meta NBA Crossover 2022

Cleveland, OH

I was responsible for creating print assets for the Meta Quest booth, signage around the booth, scorecards, and photo moments. During the event itself, I oversaw the designs that were printed on-site for prize winners on various pieces of merchandise such as t-shirts, hoodies, and basketballs. I also created a digital scoreboard design for players to see high scorers over the weekend. 

Role

Graphic Designer
Digital Designer

Client

Meta

Agency

Deeplocal

Timeline

Jan-Feb 2022

The Brief

Meta came to Deeplocal to create an interactive experience for the Meta Quest booth at the NBA All-Star Game weekend. 

My Role

As a multidisciplinary designer on the project, I worked on a variety of different tasks.

The majority of my work involved graphic design: creating signage graphics around the space, crafting designs for live merch printing on-site, and designing the typographic wrap on the glass of the Meta Quest play area. The more digital portions of the project involved creating designs for a live scoreboard to keep track of the highest scoring player of each day.

Final Work

The final experience was enjoyed by many attendees of the game and event. Consistent lines in the space drew the attention from attendees walking by, prompting them to ask questions, post on social media, and try the experience out for themselves.

Front of the final booth; I designed the signage and typographic graphic on the glass

Digital scoreboard I designed

Custom merch being printed on-site for attendees

Meta Quest booth side view