RCC x Shopify NFT.NYC installation — green members-only vending machine powered by Shopify surrounded by apparel racks

RCC X Shopify — NFT.NYC

New York City

Designed a bespoke members-only vending machine and on-screen UI powered by Shopify for RCC's activation at NFT.NYC.

Role

Lead Designer

Client

Shopify

Agency

Deeplocal

Shipped

June 2022

RCC (Random Character Collective) and Shopify came to Deeplocal to create an immersive and interactive experience at NFT.NYC, offering attendees a unique blend of entertainment, exclusive merchandise, and engaging token holder interactions. The activation combined a Merch Shop, Hall of Fame, and Club Lounge to elevate the event experience.

I designed all of the digital screens and corresponding loading animations for a token-gated vending machine in a skate-themed merch shop powered by Shopify. The concept integrated blockchain technology — specifically NFT ownership — with a traditional vending machine, creating an exciting and interactive way for token holders to receive merch from the machine.

Final designs

RCC x Shopify members-only vending machine on the NFT.NYC floor — green machine powered by Shopify surrounded by apparel racks
The members-only vending machine on the NFT.NYC floor
NFT holder scanning their wristband against the green Shopify-powered vending machine — on-screen prompt reads 'Scan your wristband to unlock' with apparel racks visible in the background
NFT holder scanning their wristband for merch
Hand holding the dispensed merch box — black box stamped with an Invisible Friends x Shopify circular sticker, framed by the green LED-lit interior of the vending machine
Merch box
Center of the RCC x Shopify activation — Invisible Friends Athletic Club chain-link gates with neon green accents flank a painted track running toward a Hall of Fame photo moment with character displays in the back, lit in purple and green
Center of the activation featuring a photo moment in front
Merch station counter — green and wood striped front with four custom skateboard decks mounted to it, Shopify POS terminals on top, and a large Shopify x Invisible Friends circular logo on the back wall next to a pattern wall of NFT.NYC iconography
Merch station
Close-up inside the vending machine — rows of black merch boxes stamped with circular Shopify x Invisible Friends stickers waiting on the dispenser coils behind the glass
Merch in vending machine
Storefront exterior of the activation — 'Invisible Friends Athletic Club' wordmark across the transom and patterned NFT.NYC iconography window decals on either side of a glass door with a winged sneaker logo
Activation window decal
Hand holding a green Shopify x Invisible Friends sticker sheet — line-art icons of glasses, a winged sneaker, a Shopify shopping bag, and a smiley face, with NFT.NYC tags and an invisiblefriends.io URL
Sticker sheet
Four guests posing on the Hall of Fame photo-moment platform — a black NFT.NYC arch covered in line-art iconography frames a screen displaying a pink Random Character NFT, with a wall of character displays beside it
Show off your NFT — photo moment