Microsoft Windows 11 Launch

Sydney · London · New York

Crafted an interactive and educational product experience inside 3 Microsoft flagship stores in Sydney, London, and New York City to mark the launch of Windows 11.

Role

Lead Designer

Client

Microsoft

Agency

Deeplocal

Shipped

Oct 2021

Microsoft came to Deeplocal to introduce Windows 11 to in-store visitors in a way that went beyond a spec sheet. Across flagship stores in Sydney, London, and New York, customers could walk up to a set of interactive displays and feel out the new operating system through the features that defined it.

I worked on the in-store product experience, helping shape the interactive moments that taught features like Snap Assist and Microsoft Teams integration through hands-on play rather than passive demos.

I also prepared the print files for the other side of the lenticular wall — the Windows 11 bloom — so the graphic landed cleanly across the physical install.

Final designs

Final Windows 11 launch wall installed in the Sydney Microsoft store — six white fins set against the blue Windows 11 bloom backdrop, each fin holding a Surface tablet demoing a feature (Snap Assist, Microsoft Teams, Widgets, Xbox Game Pass, Microsoft Store, Voice/Pen/Touch) with a Microsoft associate guiding a customer through the interactives — Final installation, Sydney

Close-up of one Windows 11 launch fin — a customer in a black mask reaches up to tap the Playtime Anytime Surface tablet showing the Xbox Game Pass Ultimate “Play on day one” screen, with four square tile cards labeled Winning, Schooling, Work it, and Get inspired mounted below and a small blue tactile selector between them — Close-up of an interactive screen

Final Windows 11 launch wall installed in the London Microsoft store, viewed from the print side of the lenticular wall — a fully blue room set, the Windows 11 bloom mural on the back of the angled fins on the left, and on the right an immersive home-office vignette with a Surface laptop on a blue desk, a window scene of a London brick facade behind it, blue bookshelves with an Xbox controller and books, and a monstera plant; a Microsoft associate in an orange shirt chats with a seated customer trying the setup — Final installation, London — print side of the lenticular wall

Final Windows 11 launch wall installed in the London Microsoft store, viewed from the digital side of the lenticular wall — an all-blue home-office vignette with a Surface laptop and Dell monitor on a blue desk, a window scene of a London brick facade behind it, blue bookshelves with painted books, a keyboard and headphones, and monstera plants; on the right the white angled fins of the interactive wall step into the distance with their Surface tablets visible, and a Microsoft associate in a yellow sweater talks with a seated customer trying the setup — Final installation, London — digital side of the lenticular wall

Wide view of the Windows 11 launch wall in the Sydney Microsoft store — the full six-fin interactive wall with the blue bloom mural behind it, a customer in a maroon polo tapping the Snap Assist tablet on the left, and on the right a Microsoft associate in a yellow shirt walking another customer up to the Find content way faster fin; Surface devices on display tables flank the wall in the foreground — Final installation, Sydney