Completed Sandbox Room interior at Google Store NYC during Pixel 6 launch — gallery walls of large-format prints showcasing Motion Mode, Magic Eraser, and Super Res Zoom camera features with a guest walking through

Google Pixel 6 Launch

New York City

I led UX and creative-directed nine in-store animations for Pixel 6's launch inside Google Store NYC — turning the phone's most advanced camera features into a walk-through gallery that opened on launch day.

Role

Creative Director
Lead Designer

Client

Google

Agency

Deeplocal

Shipped

October 2021

Google came to Deeplocal to craft an interactive experience for guest to experience the power of Pixel 6's camera. The experience is set in the flagship Google Store in NYC, specifically inside a Sandbox room: rooms inside the Google Store that bring the magic of their hardware to life.

I creative directed several animators creating nine onscreen animations that allowed guests to experience Pixel 6's newest camera features. The goal of the animations was to demonstrate the power of Pixel's camera while fostering a gallery feel to showcase the high quality photo output. I also assisted in final animation updates on-site where needed.

Final designs

Sandbox rooms inside the Google Store, visible behind sliding glass doors
Sandbox rooms inside of the Google Store on the left behind the sliding glass doors
Inside of the completed Sandbox Room with gallery walls of large-format prints showcasing Motion Mode, Magic Eraser, and Super Res Zoom features
Inside of the completed Sandbox Room: 9 on-screen animations and 3 digital plaques
Another view of the interior of the Sandbox Room — Super Res Zoom prints, a Kennedi Carter quote wall, and a portrait display
Another view of the interior of the Sandbox Room
Back side of the Sandbox Room — guest viewing the Real Tone display flanked by the Kennedi Carter quote and the For All You Are campaign wall
Back side of the Sandbox Room
Google Store NYC exterior on Pixel 6 launch day with a line of guests outside on Ninth Avenue
Google Store Pixel 6 launch day; same day as debuted Pixel 6 Sandbox Room